- To ensure that guest satisfaction is the primary motivation for what we do at all times.
- To provide totally professional, prompt, safe and reliable service in everything we do
- To operate in an environmentally sustainable and responsible manner
- To implement industry leading technology in the tackle, boats and systems that we utilise
- To ensure that we have the most minimal impact possible on the environment at all of the locations we visit
- To ensure that all fish we catch not for immediate consumption are returned in excellent condition.